Hokitika has a rich cultural heritage and spectacular natural scenery making it one of the West Coast's most distinctive towns. The town has long been associated with pounamu (jade/ greenstone) because of its abundance and a thriving community of artists who create them. Visitors are drawn by its welcoming atmosphere, treetop walks, ziplining adventures, rugged beaches, and amazing sunsets.
Beyond the vibrant town centre, travelers can visit Hokitika Beach during a sunset or the nearby Hokitika Gorge with its striking turquoise waters, Lake Kaniere, and enjoy a scenic drive through the surrounding countryside. The town also connects naturally with nearby Greymouth, Glacier Country, and Arthur's Pass, making it an ideal stop on a broader South Island journey.